For those firms that understand the power of real-time collaboration tools — the ability to get an immediate answer, hold a virtual ad hoc meeting, or ping someone without bothering them with a phone call — this product is an important upgrade.
Why? Because it’s got the core elements of click-to-conference — not just instant messaging and presence — baked into it. And for ad hoc collaboration, clilck-to-conference is a much richer and easier thing to do that loading up separate applications for instant messaging, video conferencing, and Web conferencing.
I think of click-to-conference is “the ability to have an ad hoc meeting supported with rich media whenever you are online.” It includes these elements:
- One click to send out an invitation via instant messaging.
- One click to join a meeting.
- A permanent meeting room for projects or teams.
- Communication via text, audio, and video conferencing.
- Access from any online computer or smartphone.
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